Financial Dashboard

Adult supervision required. Keep the lights on.

Revenue

$2.8M

+15.9%

Net Income

$423K

+8.4%

Gross Margin

23.9%

+1.2%

Cash Position

$4.2M

MRR vs Ad Spend

Separate your recurring revenue from managed ad spend

Total MRR

$94K

10 active clients

Ad Spend Managed

$218K

Across 4 platforms

Collected This Month

$86K

From prepaid + recurring

Cash Flow Lag

$21K

Contracted but not yet billed

Client Billing Cycle Status

Your billing model: Prepay for Month 1 → 2-week launch delay → 6-week billing cycle (creates 4-week cash lag)

Awaiting Launch

2 clients

$13K MRR

ScaleUp Solutions - launches in 4 days

BlueWave Media - launches in 9 days

First Month Active

1 clients

$11K MRR

Nexus Brands - next bill in 21 days

In Billing Gap

1 clients

$8K MRR

Velocity Partners - bills in 7 days

Recurring Active

6 clients

$62K MRR

Predictable monthly revenue

Next Month MRR Projection

What you'll actually collect next month (accounting for billing lag)

$81K

expected revenue

Guaranteed (Recurring)

$62K

6 recurring clients

Expected (Gap Exits)

$19K

Clients exiting 6-week gap

At Risk

Potential churn risk

Upcoming Billing Dates

Mar 7(1 client)

$10K

Mar 13(1 client)

$15K

Mar 15(1 client)

$9K

Mar 17(1 client)

$8K

Mar 18(1 client)

$7K

MRR vs Ad Spend by Client

Compare your service revenue to managed ad spend

MRR (Your Revenue)

Ad Spend (Managed)

Ad Spend by Platform

Where your clients' ad dollars go

Google Ads$98K

Meta Ads$76K

LinkedIn Ads$26K

TikTok Ads$17K

MRR vs Ad Spend Trend

12-month comparison

Operating Cash Flow

$534K

Investing Cash Flow

$-156000

Financing Cash Flow

$-89000

Net Cash Flow

$289K

Cash Runway

At current burn rate of $233K/month

18 months

Revenue vs Expenses

Monthly P&L trend

Expense Breakdown

Where the money goes

Salaries & Benefits57%

Infrastructure11%

Marketing11%

Office & Operations8%

Professional Services7%

Other6%

Budget vs Actual

Variance analysis

Category	Budget	Actual	Variance
Revenue	$2.7M	$2.8M	+5.4%
COGS	$810K	$785K	-3.1%
Sales & Marketing	$680K	$723K	+6.3%
R&D	$450K	$467K	+3.8%
G&A	$340K	$312K	-8.2%
Net Income	$420K	$423K	+0.7%

Key Financial Ratios

Health indicators

2.4

Current Ratio

Healthy

1.8

Quick Ratio

Healthy

0.3

Debt/Equity

Low Risk

18.4%

ROE

Strong

12.3%

ROA

Strong