Marketing Dashboard
Spend money, don't burn it. Prove ROI or get fired quietly.
Total Spend
$234K
Leads Generated
1.2K
+14.2%
Cost Per Lead
$188
-8.4%
CAC
$127
-5.2%
Website Visitors
38.9K
MQLs
847
SQLs
423
Traffic → Conversion
3.2%
Advertising Performance
Impressions
18.9M
Clicks
528.4K
CTR
2.8%
CPM
$12.4
Campaign ROI
Ranked by return on investment
Channel Performance
Traffic and conversion by channel
| Channel | Visitors | Leads | Conv % | Cost |
|---|---|---|---|---|
| Organic Search | 12.3K | 412 | 3.3% | Free |
| Paid Search | 8.9K | 298 | 3.3% | $45K |
| Social | 6.8K | 156 | 2.3% | $18K |
| 4.6K | 178 | 3.9% | $8K | |
| Direct | 3.9K | 123 | 3.2% | Free |
| Referral | 2.5K | 80 | 3.3% | Free |
Marketing Trends
Spend, leads, and CPL over time
Top Content
Best performing content pieces
| Content | Views | Leads | Shares | Conv % |
|---|---|---|---|---|
| Ultimate Guide to SaaS Metrics | 23.4K | 89 | 234 | 0.38% |
| ROI Calculator | 18.9K | 156 | 123 | 0.83% |
| Case Study: TechCorp | 12.3K | 67 | 89 | 0.54% |
| Product Demo Video | 34.5K | 123 | 456 | 0.36% |